Spoken Flames, a digitally-native sensory candle brand, announces its partnership with SoulCycle, the leading fitness company and lifestyle boutique studio. Through the partnership, Spoken Flames reimagines SoulCycle’s signature grapefruit scent.
Spoken Flames developed a custom candle fragrance and experience inclusive of an innovative AR lens that includes an audible medley of SoulCycle instructors reciting positive affirmations inspired by the candle exclusive message, Follow Your F#$king Heart.
This candle exclusive is available at select SoulCycle locations nationwide and through SoulCycle’s online store.
The partnership explores a spicy and bold expression of the grapefruit scent with notes of smoky cardamom, sandalwood, white grapefruit, amber, musk, and vanilla.
Spoken Flames joins the ranks of LeLabo and Jonathan Adler, who have also contributed custom grapefruit fragrances to the SoulCycle brand.
“We were excited by this partnership and went to great lengths to explore the variations of the grapefruit scent across the SoulCycle portfolio,” said Shavaun Christian, Founder of Spoken Flames.
“We ultimately crafted an uplifting and spicy scent profile that reflects the attitude, introspection, and inspiration that both SoulCycle and Spoken Flames instills.”
This new and unique interpretation of SoulCycle’s grapefruit scent represents Spoken Flames’ brave and innovative approach to wellness.
Spoken Flames has a line-up of affirmation candles designed to engage your senses and stimulate your mind through sensory cues and augmented reality.
Each wooden wick candle has an audible soft crackle (like a small campfire) and includes a visible golden shimmer while lit. Each candle is also generously scented, and hand poured in Brooklyn, NY, where Spoken Flames is based.
The AR experience brings the Follow Your F#$king Heart candle message to life with a 45-second audio-visual experience featuring three SoulCycle instructors from across the nation: Bam Coulibaly (SoCal), Jo Ruffin (LI), and Naz Sanders (Chicago).
The experience is hosted using AR lenses via Instagram.
To shop this Spoken Flames x SoulCycle candle exclusive, please visit https://shop.soul-cycle.com/us/en/footwear-and-accessories/self-care/candles/grapefruit-scented-candle-SA73472819.html
About Spoken Flames
Spoken Flames makes sensory candles for more mindful self-care. It offers a unique and hybrid physical & digital candle experience. Each candle engages your senses of sound, sight, and smell and includes an augmented reality (AR) experience that brings each candle’s message to life with a spoken word poem or audible affirmation.
Spoken Flames’ mission is to encourage a mindful reconnection with yourself through your senses, blending the science of our senses with tech for more mindful self-care in a modern world.
It’s a one-of-a-kind candle experience that’s been recognized by BuzzFeed, Cosmopolitan, New York Magazine, and Shape.com.
ENGAGE YOUR SENSES & STIMULATE YOUR MIND